Rings of Power

Amazon has put The Rings of Power reviews on hold for three days.

Rings of Power reviews: The new policy is applicable to all Amazon series and movies.

Amazon is reportedly delaying user reviews for all of its Prime Video material, including the recently released The Lord of the Rings: The Rings of Power. According to Variety and Deadline, the wait is intended to prevent review bombing, or the act of bombarding a specific TV, movie, game, or book with critical comments.

Rings of Power

According to an Amazon employee, the policy was implemented to give the service time to determine whether a user review is from an actual viewer rather than a bot or troll seeking to hijack the reviews area. Amazon implemented the policy earlier this summer, beginning with the relaunch of A League of Their Own, which faced review bombs who disagreed with the show’s political position.

Unfortunately, The Rings of Power has received a similar stream of unfavorable reviews, with some people criticizing the inclusion of performers from underrepresented backgrounds. The series is set during Middle-Second earth’s Age and takes a different approach to J.R.R. Tolkien’s The Lord of the Rings setting. According to Amazon, the series drew 25 million global views on its first day, making it the largest debut for Amazon Prime Video to date.

Despite Amazon’s efforts to stem a tide of negative reviews on their platform, The Rings of Power has been review bombed on other websites such as Rotten Tomatoes and the Amazon-owned IMDb. The series presently has a 34 percent general audience rating on Rotten Tomatoes, while 24.7 percent of IMDb reviewers rated it one star.

Rotten Tomatoes sought to address this issue in 2019 by introducing verified reviews, which allow users to show verification that they paid tickets to the film they’re reviewing. It also began prohibiting people from publishing reviews for films that had not yet been released. This certainly doesn’t assist much with TV reviews, but it was in response to users who were bombarding Captain Marvel, Black Panther, and Star Wars: The Last Jedi with negative reviews at the time.

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