When Taylor Swift released her third rerecorded album – Speak Now (Taylor’s Version) – this month, there was no doubt it would debut at No. 1. The only question, says The New York Times, is “how forcefully it would smash records”. Here are two for starters. Swift has now become the first female artist to notch up 12 No. 1 albums. She’s also the first living act to have four albums in the top ten since Herb Alpert in 1966.
Now in the midst of her year-long Eras Tour, Swiftie-mania is running so high that demand caused a Ticketmaster meltdown. Safe to say, says Time, that at the halfway point of her re-recording project, it has “paid off big time”. Forbes reckons her net worth has multiplied to $740m this year.
THE TSWIFT LIFT
Analysts have noted a spike in local economies when Swift, 33, rolls into town, says the Financial Times. The so-called “TSwift Lift” is testament not just to the artist’s star power, but to the success of her long-running “battle to shake off the suits”. Swift began releasing re-recordings of her back catalogue in 2021 in a bid to reclaim her music after her record company, Big Machine Records – founded by Scott Borchetta, who “discovered” her as a 15-year-old in Nashville and with whom she’d fallen out – sold her masters to Scooter Braun’s Ithaca Holdings in 2019.